Mar 1, 2021Did Instagram Ruin Personalised Beauty?If the beauty lovers of generations gone by had the same endless access to beauty tutorials via a simple scroll would we have the effervescent winged eye liner? Or mascaras in different black and brown hues in order to add an extra zing to everyday makeup looks? Or would they…Beauty3 min readBeauty3 min read
Feb 8, 2021The Evolution of Beauty Content Creation at HomeAs this lockdown period has sporadically stretched over ten months, inside life has forced many of us to consider, ‘what is the point of wearing makeup at home?’ However, for those of us that have been using beauty and makeup as a creative outlet and coping mechanism since lockdown 1.0…Content Creation5 min readContent Creation5 min read
Dec 13, 2020Will we ever wear makeup again? Reflection on the beauty year and changes that have occurred as a result of 2020.This year has been catalytic in the unravelling and reshuffling of many things including our beauty rituals and routines. Beyond basic hygiene practices and regular hair care, the lack of access to beauty services has left us all at multiple tipping points — to D.I.Y or D.I.Don’t? How do I…Beauty3 min readBeauty3 min read
Nov 5, 2020Why I Started The Ibudo?Hi. My name is Peju and this summer, I started a platform called the Ibudo. The Ibudo is platform/community that celebrates and provides visibility for black people in skincare, hair and beauty. For my first founder’s blog, I thought it was best to talk about ‘Why I Started The Ibudo?’…Beauty2 min readBeauty2 min read
Oct 5, 2020Skincare: Through The Lens Of Sustainability & Inclusivity‘How do the skincare and beauty industries contribute to the ecological crisis and how can I implement sustainability into my daily routines?’ Over at the Ibudo, we take an intentional approach to all things beauty, skincare and hair related. When it comes to climate change, it’s not only a growing…Skincare4 min readSkincare4 min read
Sep 29, 2020Is Skincare the Key to Better Mental Health?Whether or not you are familiar with the origins of the practice of self-care and it’s an initial call to arms for black women by Audre Lorde; the symbiotic relationship between self-care and skincare in the beauty zeitgeist is now undeniable. Serums, Sheet Masks and Skincare have all become staples…Skincare3 min readSkincare3 min read
Sep 7, 2020A Journey To Find The Right Foundation As A Black Woman.As a confessed skincare obsessive it seems strange to be writing about foundation, right? But you know by now, that the IBUDO approach to skincare is all about implementing a routine that coincides with your reality. And the reality is that sometimes you want a little extra coverage; perhaps a…Beauty9 min readBeauty9 min read
